Dom Capel and team member Lee Brown from Lara Johnson Lifestyle in Mumbles recently showcased Swansea’s creative talent at The Wella Trend Vision Awards at the London Roundhouse 2016.
Dom Capel who has the position of Creative Ambassador for the Wella owned hair product brand Sebastian Professional produced the show at the Awards. This is the fifth consecutive year that the Swansea based salon has been given the accolade of headlining the show. The event is one of the industry's biggest events attracting an audience of the world top hairdressers.
Dom says “We are really proud to showcase our ideas at such a prestigious event. It used to be that creative and fashion based industry would generally look towards London based companies. It is fantastic that Wella looked towards Wales and gave us complete creative freedom”
The team worked on the themed show taking the inspiration from the last 4 decades of Sebastian Professionals groundbreaking hairdressing. The team developed techniques and new textures for months to style on the 14 models. Dom and the team are used to working on events and shoots around the world but the Wella Trend Vision Awards are always the most fun
Lara says “The team have been very busy at London Fashion week. They also had the prestigious task of producing the show for the opening of the new Wella International Studios in London, and to top it all, the Trend Vision Awards. We are very proud that the team have the opportunity experience the very highest level of our industry, these wonderful experiences constantly drive our team to be the best they can be."